An Augmented Reality Experience to BEE Excited About

Honeycomb cereal’s one-of-a-kind augmented reality experience features three fun activities! Play the Honey Run game, collect awards, and view Big BEE motivational quotes from Terry Crews from wherever you are.

Find out what all the buzz is about! If you’re on a mobile device, select the button below to play. If you’re on a computer, press the button below and scan the QR code on your mobile device to play the game!

BEE Happy with a Bowl of Honeycomb Cereal

Honeycomb cereal fans have loved its classic honeycomb shape and big honey flavor for over 45 years! There’s simply no other cereal quite like it.

Always Be Big